A few days ago on February 13, my sister and I attended Maxximize NYC, a huge rave held annually in NYC by the duo Blasterjaxx. Last year, the party was held at Governer’s Island. This year, the rave that featured DJs such as Lestat, Jewelz and Sparks, Zaxx, MOTi, Blasterjaxx, and Firebeatz was held in the acclaimed Hammerstein Ballroom. I was super excited and told all my coworkers about my President Day weekend’s plans, even mispronouncing the venue’s name wrong a bajillion times before being corrected. Clearly, I am not a New Yorker or have Jewish ancestries. My sister, who had attended raves with me in the past but was not as big a fan as me, was skeptical about attending a 7 hour rave. She was concerned about being able to be on her feet that long, especially since it basically meant pulling an all-nighter. However, I had created her a Spotify playlist featuring the artists performing at this event, so she was psyched. Being a “non-raver”, she enjoyed music with lyrics. She had not enjoyed the previous rave I had brought her to where we saw Paul van Dyk, because there weren’t enough “words.” Thus, based on my friends and my boyfriend’s opinions, none of whom are fans of electronic dance music, I believe that people who enjoy pop, hip hop, and rap can easily be converted to ravers by being exposed to progressive house and electro house, genres that have more vocals.
Aside from introducing non-ravers to the world of raving and plur, the rave was phenomenal. Even my sister was able to stay on her feet and dance. Even without knowing the majority of the songs, anyone can enjoy the build ups and the epic drops. The environment is better as well. Guys politely ask girls if they would like to dance or trade kandi, rather than grinding against them. A pickup line that my sister and I have experienced at both Maxximize NYC and PvD at Terminal 5 was “How many times have you seen this artist?” Clearly, most of the people attending these raves are not attending to pick up chicks, but to enjoy the talent, which is why I prefer going to a rave rather than attending a nightclub where a DJ is performing.
The venue is phenomenal. We had plenty of space to dance because the venue was large and spacious. Me being very short, I had no problems with elbows in my face, or people stomping on my feet. The stage was phenomenal as well. The acoustics were perfect, with just the right blend of bass and sound. Being in the back, the middle, or even at the front (to the delight of my sister and I while Firebeatz was performing) did not matter in terms of the sound. My ears were not ringing after the rave. There were carbon dioxide cannons, lights, lasers, etc. to make each performance absolutely perfect. Each DJ had a different style that contrasted enough so that we would be refreshed with a different sound for each DJ. The PLUR was evident, with the majority of people donning kandi, no pushing, respect for all around them, and the love of the music and the culture involved.
I am definitely going to attend next year. Blasterjaxx advertised this event as the hottest party in NYC during President’s Day weekend and they lived up to their word. Even non-ravers can appreciate the talent and culture that makes up Maxximize. At the price of only $50 to see 5 amazing DJs, this is truly the party of the year.